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Franchise: The Golden Arches in Black America. Marcia Chatelain

Franchise: The Golden Arches in Black America


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ISBN: 9781631493942 | 336 pages | 9 Mb
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  • Franchise: The Golden Arches in Black America
  • Marcia Chatelain
  • Page: 336
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9781631493942
  • Publisher: Liveright Publishing Corporation
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Free pdb format ebook download Franchise: The Golden Arches in Black America (English Edition) by Marcia Chatelain 9781631493942

From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.

Franchise : NPR
NPR coverage of Franchise: The Golden Arches in Black America by Marcia Chatelain. News, author interviews, critics' picks and more. BOOK REVIEW: 'Franchise: The Golden Arches in Black
BOOK REVIEW: 'Franchise: The Golden Arches in Black America' by Marcia Chatelain. Photo of Terri Schlichenmeyer Terri Schlichenmeyer  Franchise: The Golden Arches in Black America - Google Books
"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. ‎Franchise: The Golden Arches in Black America on Apple Books
From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Franchise: The Golden Arches in Black America - Amazon.sg
Franchise: The Golden Arches in Black America: Chatelain, Marcia, Williams, Machelle: Amazon.sg: Books. EPISODE 389 Franchise: The Golden Arches in Black
Episode 389 Franchise: The Golden Arches in Black America by Marcia Chatelain. Aired: Sunday, July 12th 2020  Golden Arches, Black Franchises | American Libraries Magazine
It was where I would talk with my friends in high school.” Chatelain's hometown would serve as the inspiration for her forthcoming book, Franchise 

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